July232008
For people who don't like water

It’s strange for me to see people not drink water. Water is so basic. But recently, just last week in fact, I was in the kitchen at work and a lady in her 40s said with regards to the recent addition of Oasis concentrate in our kitchens, “… it sure makes drinking water easier…” and walked out with a pint glass of Oasis cordial.
It’s even worse to see kids not drink water. Andrew’s sister’s kid doesn’t drink water. That’s because Andrew’s sister doesn’t drink water. They drink Oasis. It stresses me out because I don’t agree with it.
I think the marketing team who decided to position the drink as a water substitute, and the advertising agency who came up with the tag line and campaign are simply brilliant. They’ve obviously tapped into a very strong insight - there is a large who don’t drink water in the UK and they feel guilty so they drink Oasis.
Read about the Cactus Kid Oasis campaign here.
July222008
I can't write
I realize, as I read, and I write. that really I can’t write. I don’t have the drive in me to write and the thoughts that gather in my mind don’t want to be put into written form. When I was much younger, like my 12 year old cousin, I used to write short short stories and I used to jorunal. My dad once took me to Sentosa to explore the magic grove something-or-other so that I could enter my story in a children’s writing competition.
Even writing this, I have the urge to hit the backspace button and hold off to another day. I’m fighting this urge to send these words back to my head alone. But these words are just fleeting aren’t they? Floating on the world wide web stored in some cache somewhere. I have to run. Work calls.
July212008
Necessity

Now that I’m in London, it’s absolutely necessary for me [to learn] to cook dishes that I take for granted back ome in Singapore. Olive fried rice is one of my favourite dishes. I think its roots are Thai. My mom started cooking it in recent years and it’s a favourite dish of my dad’s too. I never thought of making it till my aunt asked if I liked olive fried rice and I said yes, so we went to Chinatown and she showed me the olive leaf rice. Next up - Thai chicken/pork & basil stir fry.
July202008
Cupcakes

I love cupcakes. To look at, that is, not eat. The cake bit is usually too bland and the icing too sweet. This cupcake is from the Humming Bird Bakery on Portobello Road where it is every man for himself, elbow to elbow to tooth on a Saturday.